OKAYYY…so Truelife™

I’ve been wanting to attend a Connect Boston event for F O R E V E R.
 
In 2017, I worked a Connect Boston Influencers event and it was wild. Incredible food, fabulous networking, and great photo ops (there was an entire LIVING WALL of plants with a giant glowing Verizon logo in the middle). It was an indescribable.

More recently, I worked a Connect Boston event for Bostonians in the engineering and technology field. It was a light, social mixer with plenty of people from all sorts of backgrounds. I loved orchestrating this event and assuring everyone had a positive experience at the mixer. 
 
But...when would my rainbow come? When would I get the call that I, Samantha Gottlich, could take off my work flats and throw on a pair of Go-Go boots and go? I wanted, no, I craved to tap my shoes together and say “there’s no place like Connect Boston, there’s no place like Connect Boston” and transport to a fabulous, exclusive mixer. 
 
And then, it happened. By the grace of all things good and holy; I got that DM. That gold encrusted, slide-into-my-dm’s invite, leading me to beam ear-to-ear. I was invited to the Boston Magazine Connect Boston event (In collaboration with Google and Verizon).
 
“We’re in. And we’ve got a plus one, to-boot”

I've seen the commercials, the tweets, the emails. Google was ready to rock my world with a new phone. As I sat, reading tweet after tweet on my busted, shattered, humiliating (insert competitor's name here) cellphone; I was ready for this event. Baby, I was born ready.  Rock my socks off Google, I dare you to. 
​

The event was hosted at The Liberty Hotel in Boston. With NROR ART (my designs) and modeling on-and-off throughout the last 5 years, I was very familiar with the hotel. Fashionably Late fashion shows are held there every Thursday evening. I knew the hotel was fabulous (and popping)! It was the place to be, especially on a Thursday night.

I rolled up to the hotel around 6:45 (I'm fashionably late...how fitting) and dropped my Tiburon off at the valet. I met up with my friend Shruti, who is a queen that works alongside me during some of our most intense promotions. The fifth floor was filled with fabulous individuals and influencers, chatting and exploring the displays.  I felt full of curiosity and in my absolute element. 

The hotel wraps around in a circle, allowing guests to walk in a ring and look down on the floors below. It's a funky and unusual vibe, leading to an upbeat atmosphere. 

Shruti and I walked around the floor and visited the Google stations throughout the floor. Each station demonstrated an aspect of the phone in an interactive way. I loved playing with the Google Lens and extended selfie. I've never seen these featured, and never knew how helpful these features would be for someone who uses their phone religiously for work.  It made me wish my own beat-up, cracked-up cellphone had the same capabilities! 

While walking around and exploring the new features on the Google Pixel 3, we saw plenty of familiar faces. And with that, plenty of chit-chat and catching up. All that talking works up an appetite and I loved the bites made at this event. Pad thai. Dumplings. Mushroom sliders. Tuna tar-tar. Mini grilled cheese and tomato soup. It was fabulous, delicious, and elevated the night! 

What's a night out in Boston without a drink? Thankfully, Connect Boston had us covered! Complimentary drinks was much appreciated, especially on a Thursday evening. I tried the Connector and a glass of Chardonnay. I'm not sure which drink I liked most! 

As the night began to come to a close, the sweets appeared. Whoever baked the sweets and made the amazing light bites, hats off to them! Brownie and cake pops, macaroons, mini cup cakes, tarts; how could you not want to try a little bit of everything? I especially loved the mini Google cupcakes (I'm a sucker for Salted Caramel this time of year). 

Shruti and I noticed the guests flocking to a separate room during the event. Curiosity lead to us following and we came across a fabulous discovery. Two women were live engraving necklaces and money clips for the guests. It was a wonderful keepsake and reminder of the great night full of great company (and great companies). The women were from a local jewelry store named "Filomena Demarco Jewelry" and they were engraving initials into the Google necklaces and money clips. We both had necklaces made and they came in adorable canvas "Google Pixel 3/Verizon" bags. I immediately put mine on once it was finished!

At the close of the night, we chatted with the photographers (who I knew from an event I was apart of at The W Hotel). We snapped some last photos and exchanged information.

t was such a fabulous evening of awesome influencers, great companies, delicious food, and fabulous conversation. We didn't even want the event to end! Shruti and I ended up staying and watching the Fashionably Late show and chatting for hours after!

It was an amazing evening at the Boston Magazine Boston Connect event (in collaboration with Google Pixel 3 and Verizon).

Thank you so much, to Boston Magazine for inviting me.  I look forward to reading your next issue and working (or attending) another Boston Magazine event in the future!

​xoxo

​Jess Merritt is serving up something sweet. She’s not your typical chick selling boxes of Girl Scout cookies. Forget that! She doesn’t have a catalog of chocolates to sell either.
 
Jess Merritt is taking on the art of homemade fudge and she’s throwing her own twist on it. How many teens do you know that can whip up a batch of fudge?

​Miss Merritt is 18 years old and finishing up her Senior year of high school. She resides on the south shore and finds herself passionate about art and animal care. Combining her love for food and animals, she aspires to own her own farm and use her own organic produce and ingredients from her farm in her future meals.
 
Hearing from Jess, it was so invigorating to see someone who wants to live a life of self-sustainability through farming, agriculture, and cooking.

​Jess first heard the fudge calling this summer. She began working at a fudge stand at the Marshfield fair. Curiosity called and she began her first batch at home. She found cooking it to be calming and therapeutic.
 
Since then, she found her favorite type of fudge to make is mint chocolate because it comes out a shade of green that reminds her of Christmas. She also enjoys the process of swirling in the chocolate on top.  Her favorite fudge to eat is the cookies and cream flavor because it’s her favorite flavor for any sweet treat!

​After Jess realized she was interested in making fudge, she spent days online looking at recipes that could be used to make different flavors. After experimenting and trial and error, she finally found one that fit really well and she’s been doing variations of it since. 
 
Her process for making fudge all starts with the size of the batch that she’s making. The largest size she does is a full pan of 16 pieces, then a smaller pan of 8, and half of that pan for 4.
 
She then melts a bowl of chocolate chips because most of the fudge has a chocolate bottom layer. She mixes that in with the base and add it to the pan, and from there it depends on what type of fudge she’s making. But the flavors (whether it be peanut butter or more chocolate chips) are melted down with the base and then added into the pan.
 
She lets them set over a few hours or through the night and then cuts and boxes them in the morning. 

​Support local woman in business – support Jess Merritt’s sweet new business! It is inspiring to see Jess start out her own fudge business and I am so excited to see where this journey will take her! I wish her all my luck and I give her all my support.

Support Jess's Business!

Order her fudge today!
 
Contact info:
Email her at jessmerritt12@gmail.com
Instagram: local_fudge_girl

Jess is currently setting up Venmo and other sites to make ordering and payments easier. 

​Welcome to the third blog post about #ThatBALife
If you haven’t read the other two posts, please visit
1) http://www.samanthagottlich.com/blog/batipsandtricks1
2) http://www.samanthagottlich.com/blog/batipsandtricks2
Before reading on to this post!
 
So you’re educated. You know the different types of BA jobs and what you might want to explore. You’re fueled up, fired up, and ready to roll. But how the HECK do you get employed? What is the process of employment? How do we make that sweet, sweet dough?

​BA jobs are unlike any other job out there. Trust me. It’s a process. Paperwork wise, the first five or so jobs seemed so frustrating! All I wanted to do was sprint into action and become a great BA! But, I had to slow down and understand that this is a job unlike any other, so the paper process is very different.

​There are endless ways on how to get BA work.
 
A great resource would be Facebook groups for BA’s in your area. Join the groups, turn your notifications on, and see what fits you interests! Some posts will have you email a hiring manager or sign up on an agency’s portal.
 
Another way to get BA work is an agency’s portal. You can apply to be staffed by an agency and if they review your credentials and profile and accept you, you can select jobs to apply to.
 
In addition, Craigslist and Google as well as networking on other social media platforms can lead you to some great BA jobs. Friends and coworkers who work in BA can also recruit you for other jobs if you show you’ve got the drive and the positive attitude!

​When you work as a BA, you’re almost always an independent contractor or freelancer. That means, there’s going to be a decent amount of papers going back and forth. You’re remote, the agency/recruiter/employer for that specific event is most likely not in your time zone. That means you need to step up that responsibility and make sure everything is sent over.
 
Agencies usually request a filled out W-9 with a license, passport, SSC, or a mix. They usually want photographs or scanned images or PDFs. If the agency is paying via direct deposit, they may want a voided check and your bank routing number and account details. On the other hand, they may just want your address to send checks. It depends on the hiring manager, the agency, and the event.
 
You’re almost always NOT going to get taxes taken out. Sounds sweet, but you HAVE to be cautious. You don’t want the IRS knocking.

I recommend keeping a spreadsheet of all the events you’ve worked organized by month. My spreadsheet includes agency hired, client worked for, hours, expenses, and if I was paid or not (as well as any bonuses given). This helps with tracking business expenses and if the agency has paid its BA’s yet. It can take time depending on the client. Time varies! ​

Most people wonder if being a BA is the right fit. It requires a lot of drive, consistency, job hunting, and effort. It's hard work and you have to keep on top of things to ensure you're booked and scheduled. The industry is unpredictable and nothing is certain. But, the jobs are exciting, you make people happy, you get to travel, and meet wonderful people!

​BA work isn't for anyone but it's worth the try!

​Welcome back, class, to the second lesson on becoming a BA Jedi Master! Today I’m laying down the basics on the types of BA work, the differences, and some more vocab terms. Yay...vocab…

If you haven’t read the first blog post, visit it here before reading this one:
http://www.samanthagottlich.com/blog/batipsandtricks1

​It’s good to know the different types of jobs before you sign up. Sampling, event registration, and BA work all differ but some job postings may be titled as “BA” job with the specific details in the description. Knowing the differences can prevent you from signing up for a job you may not have intended to work or may not have experience to take on just yet.

​There are all sorts of types of BA work out there. As a BA, you will learn what you like and what works for you, your interests, and your personality. I suggest you pursue what fits your needs and wants so you will find events that allow you to express your interests, have fun, and have a successful activation.

​If you’re not a fan of big crowds or loud noises, know there are options for you. If you prefer to work locally, there are options, too. Working in markets you prefer (children, family, adult, nightlife, so on) are possible, as well. 

​As previously stated in the first blog post, a BA is a person you may see at an event wearing a company’s shirt or logo. You may see them handing out free promotional items or telling you about the services or a brand. They represent a brand and work instructed tasks by the team leader.

​Being a BA can be composed of anything from talking to people about a brand, running a game at a blueprint, handing out premiums, registering guests on IPads, so on. The tasks differ with each client and event.

​A Product specialist is a person who is trained to be an expert on a client’s specific product or line of products. Product specialist can be someone who is trained to know the ins and outs of a car model, a line of drink products, or just about anything.

Product Specialists are more trained than BA’s and they are essentially a tier above BAs. During an event, a BA would pull customers into the blueprint to chat with them and to jumpstart the initial conversation (peak the prospective customers curiosity and interest) but when the prospective consumer has more questions, a Product Specialist steps in.
 
Here is an example to illustrate the difference:
​
There is a fan-fest in the parking lot to a popular sporting venue. Car companies, insurance companies, and a popular food chain have blueprints within the fan fest. One of the car companies has its line of new summer cars and trucks. BA’s are handing out sunglasses with the car company’s name on it. A prospective customer comes up to the 

​A BA who works a product demo is hired to show consumers how a product is demonstrated, how it works, and its features. For an example, that could be a BA showing off how an appliance or technology works.

​Some recruiters and job postings use the word product demo and food sampling interchangeably. A product demo could also be a BA showing how a drink mix is made. 

A food or drink sampling or tasting is usually held at a grocery store, market, or mall. A food handler (or BA) may be serving samples of a food or drink product in order to boost brand awareness. This usually occurs when a company introduces a new flavor of product or a new line.

​This is most common in locations like BJ’s Wholesale club, Costco, Trader Joe’s, etc. There are almost always coupons to go along with the tasting. Sometimes you may need a food handler’s permit or ServSafe certification, depending on the brand and event and your role.

If you are working with foods such as perishables, you are more likely to need a permit or certification. I highly recommend getting your ServSafe certification. It costs $15 and it’s an easy online video course and test. 

Alcohol samplings/tastings are basically the same as food samplings but with a few minor changes.

 One, you have to be 21+. No, ifs, ands, or buts. And, if an agency staffs you for an alcohol promotion and you’re under 21, it’s most likely a mistake. Never work an alcohol promotion if you are under 21. It could be jeopardizing to an employer, the event hosting the tasting, and yourself.

Like food samplings, you may need to be TIPS certified for the event if you are serving alcohol. Sometimes if you are just selling bottles or pouring cups at a sampling, you don’t need a certification.
​
Most samplings are hosted at liquor stores and have shorter hours than other BA jobs (but usually pay better). 

​An event registration manager (or model) is the person you see with the iPad or registration sheet at an event. Some events have kiosks for consumers to register to play games or receive more information about products or services and some events have models/BA’s with IPad or sheets to register guests manually.

​An example would be an event registration manager registering consumers to play a game at the blueprint. They may need to provide a name, email, phone, or other demographic information in order to enter the blueprint.
 
Another example of an event registration manager is a customer appreciation day at a dealership. I’ve worked a bunch of these events and I personally love them! This is when a customer receives a mail-in to come into the dealership and see the deals/financing options with their car (or trading in their car). Coming to the registration desk and registering allows a customer to receive a free gift card, no matter if they buy a car or not!

​A tradeshow model is a model that stands by a booth at a tradeshow. They try to pull attendees into the booth or blueprint. They are usually briefed with information about the brand, brand messages, talking points, etc., but like a BA to a specialist, a tradeshow model pulls attendees in for specialists. Some tradeshows have restrictions on how far a model can go outside of a booth to promote the brand. Speak to the onsite contact and make sure you know the restrictions or the client can be in trouble with the tradeshow coordinators. 

I don’t think BA work can get any easier than being a greeter. A greeter greets attendees when they enter an event. They smile, say hello, maybe hand out a map or give directions. Sometimes they direct guests to complimentary drinks or products. Sometimes a greeter says “welcome to ­­­____whatever event____ presented by ____whatever brand___”.
​
It’s very simple work BUT it’s very impactful. You’re the first person attendees see. If you’re rude, cold, or unprofessional, that’s the first impression of the entire event!!! You’ve got one chance to make sure the entire event appears welcoming and friendly. 

There are other jobs that lineup with the BA world but they're a little different than the ones above. Here are some other examples of work you may want to try out. 

A backup, or onsite backup, is a person who is hired at a flat rate to come to a blueprint. They are hired just in case the originally schedule team of BAs cannot make the event. With car troubles, sickness, etc, agencies have to prepare for the worst! If a backup isn't needed, they're paid and sent home for the day. But, if they are needed, they don't receive the flat rate and instead receive the hourly rate and work the event in place of who dropped out. 

Some blueprints are set up when BA's arrive. Sometimes you have to help set them up or break them down. But,if the blueprint is complex, recruiters might hire specifically a labor team to tackle the breakdown and set up of a blueprint. 

Labor teams are predominately male (job postings almost always specifically ask for strong men). This can be a very quick and painless job for those who'd rather set up and take down an event than be a social butterfly BA during the event.

You've seen them outside of wireless carrier businesses, sandwich shops, and car washes. Yes, sign spinners! Some recruiters specifically hire people to spin signs for blocks of times for promotions. It's a good alternative job for someone who would rather work smaller events and who are on the shyer/less talkative side. 

If you're theatrical and love making kids' dreams come true, mascot work might be up your alley! These jobs are great for Disney dreamers and former drama kids. The costumes can be tricky but the clients are usually incredibly understanding on how much effort it takes to be a great mascot. Know your rights as a mascot first (times in costume, times on break, times out of costume, etc). Mascots can be hired for larger events like parades, parties, malls, conferences, sporting games, etc. 

In addition, you may want to be a "Handler" which is essentially the body-guard/voice of the mascot! 

Now that you know there are TONS of options outside of being a BA, what do you want to do?

Stay tuned for the third blog installment...

I am regularly asked, “how do you become a B.A.? What are some tips and tricks? How do you start?”.

​I’ll be totally honest, I am happy to help others with tips and tricks I’ve gained and learned…BUT…it can be a lot of work responding to everyone who asks. I feel like half my texts, Facebook messages, emails, and Instagram DM’s are questions asking for BA help or fashion show help. It can be incredibly time consuming responding to each individual message. MOSTLY when there isn’t one solid answer on how to get started as a BA.

I’ve decided to create a mini guidebook through my blog to hopefully help others who want to explore the BA work-world.

​Welcome to post 1 of BA Tips & Tricks!

​Most know that I’m a Marketing major. It’s in my blood. Since I was 16, I’ve lived and breathed spreading brand-awareness. I started working as a Social Media Marketer for clubs in my high school (Drama club and literary magazine) which led me to going to college for marketing.
 
When I was a freshman, I did marketing for an event planning company before it blew up in flames. I then moved on to marketing for an IT startup and giving marketing tips and consultations to a photography company, a sailing team, a food delivery program, and a science program. Up until here, I had never been paid for my work, time, or effort.
 
After finishing my first year of college, I applied to a marketing internship at a firm. I was hired and marketed very well-known colleges and universities in the US (colleges ranging from MA, NY, VT, to all the way to CA!). This was my first paid position where I even had my own desk and cubicle. During this summer (2016), I went to a business I knew of and proposed a marketing plan. The owner dug it and I marketed his 3 businesses for over a year.
 
During my second year of college, my work study leveraged my skills and I was hired to market for my school’s sustainability initiative. I marketed throughout the school year and on-and-off with my previous summer client while taking on a fall internship (marketing a coffee chain) and a spring internship (marketing an insurance company). After that academic year ended, I took on 2 new clients (briefly a party rental company as well as an Italian chain I love and still market for).
​
At this time, I became curious about BA work. I started to Google and ask questions and took my first BA job in May of 2017. I had no idea how to start but I wanted to explore different work options while sticking to working in marketing. I wanted to gain more skills and insights from different types of marketing, outside of social media marketing. Plus, I wanted to have fun while working! (Which seems rare).
 
From May to September, I have worked for 27 different brands. I’ve learned a lot in the past few months and I’m ready to pass on my experiences in order to help others with their own journeys through BA work!

So, you read my background and you're still not bored? You're still here? Are you ready to be school'd? It's time to lay down the basics! 

​A BA is a Brand Ambassador.
This word is interchangeable with Promotional Model or Brand Representative. They are the people or person you may see at an event wearing a company’s shirt or logo. You may see them handing out free promotional items or telling you about the services or a brand.
BAs are paid to be the spitting image of a client. They are being paid to be happy, cheerful, informative, and willing. They are instructed to hand out premiums, fliers, or greet guests. They are handpicked by an agency or recruiter then sent to a client for review. It can be a process to be hired based on the event and client.
 
As previously stated, a Brand Ambassador acts as a representative for a client and represents the client in a positive manner.  But what is a client?

​A client is a brand/company/ corporation who wants to expand their brand awareness. A client may be an automotive company, a line of food products, a company that sells a service, so on! A client is interchangeable term with a company that is hiring to get the word out about their company in a fun and engaging way. The client hires an agency or recruiter to staff an activation with brand ambassadors in order to spread brand awareness.
 
Brand awareness is simply how well the common person recognizes (has awareness) of a company or brand.  A client may expand their brand awareness through a campaign that has a blueprint at a larger event. This usually occurs in a fun and engaging way. An example of a blueprint would be a booth or section at a sports game which promotes the brand (such as a free game sponsored by _x_ brand or company).

The act of getting BAs together at a blueprint and working is called an activation.  It’s also the act of a team of BA’s working to promote brand awareness of a brand. A successful activation would be when a blueprint is successful: more people are aware of the brand through coming by the blueprint, premiums are handed out, and there are more prospective consumers.

Premiums are another word for promotional items given out during an activation and prospective consumers are consumers who are now more inclined to being a loyal consumer. 

So, you've got the basics down? You know the terminology? These terms are used on site of an activation so make sure you are familiar with these words:

• BA
• Client
• Brand awareness
• Blueprint
• Activation
• Premiums
• Prospective consumer 

Now that you've got the terms down, you're ready for part 2: 
Types of Work and The Differences 

Tips and tricks to be continued... 

​Hello, friends! I applied for the Umass Dartmouth Dream Scholarship. The scholarship requires students to write about their dream, how they will achieve it, and how the scholarship will help. Below, I have listed my essay. Enjoy!
 
 
The Dream Scholarship Essay - Samantha Gottlich
Neon platform shoes, bedazzled feather boas, gaudy jewelry; if you asked six-year-old me “what do you want to be when you grow up”, the answer was clear. I wanted to be in fashion. In high school, I was known for my towering high heels, voted “Best Dressed” in our yearbook, and the paper wrote articles stating “Gottlich: Dressed to Express”. But there was one issue that kept me from sprinting into the world of professional runway modeling. “Too fat. Too short.” For years, I tried to decipher who created the rules and regulations on what was considered beautiful and acceptable. As junior year began, I started my initial marketing positions and I envisioned my future. I dreamt of being a key asset to a marketing team of a company that produces campaigns that empower men and women to embrace their appearances while selling great products.
As a society, we are constantly engrossed and influenced by advertising. I want to produce advertising that shows consumers everyone is beautiful, no exceptions. A dream like this is not too far off, companies such as Aerie has ditched airbrush in their advertisements. I believe advertisement can change towards including heavier bodies, frequently including Muslim and Indian women, and showing handicap consumers as the “new norm”. I believe in my dream of revolutionizing the advertising industry because I believe everyone is beautiful and seeing advertising that are more diverse will make society less judgmental and more accepting. People will be happier and full of self-love and eating disorders will lessen if they see that they are accepted and loved. Representation matters and advertising is everywhere.
I have been pushing myself to work in professional marketing settings and internships since high school due to my dream. Currently, I run a Facebook page titled “Beyoutiful – the Positive Campaign” and I will continue to spread the body positive and self-love through images and videos. I will continue moving up the latter in marketing through more positions and internships until the day I can begin my career. From there, I will push and create advertising campaigns that have models and actors that are diverse. I will continue fighting to produce and air campaigns that are inclusive until the day news outlets and people alike are praising the company’s bold campaigns.
The scholarship will help me achieve my dream more than I can say in 500 words. I am a first generation college student and I had to leave my previous school due to not being able to afford it after the price rise. I thought my dreams were done until I found Umass Dartmouth. The scholarship will allow me to continue learning which will allow me to continue working in marketing which will allow me to someday reach my dream of revolutionizing the advertising industry. I am passionate and I adore learning, marketing, and positively influencing others. If I am given this scholarship, someday soon the advertising industry will flip and a radical body positive revolution will begin!