​Welcome back, class, to the second lesson on becoming a BA Jedi Master! Today I’m laying down the basics on the types of BA work, the differences, and some more vocab terms. Yay...vocab…

If you haven’t read the first blog post, visit it here before reading this one:
http://www.samanthagottlich.com/blog/batipsandtricks1

​It’s good to know the different types of jobs before you sign up. Sampling, event registration, and BA work all differ but some job postings may be titled as “BA” job with the specific details in the description. Knowing the differences can prevent you from signing up for a job you may not have intended to work or may not have experience to take on just yet.

​There are all sorts of types of BA work out there. As a BA, you will learn what you like and what works for you, your interests, and your personality. I suggest you pursue what fits your needs and wants so you will find events that allow you to express your interests, have fun, and have a successful activation.

​If you’re not a fan of big crowds or loud noises, know there are options for you. If you prefer to work locally, there are options, too. Working in markets you prefer (children, family, adult, nightlife, so on) are possible, as well. 

​As previously stated in the first blog post, a BA is a person you may see at an event wearing a company’s shirt or logo. You may see them handing out free promotional items or telling you about the services or a brand. They represent a brand and work instructed tasks by the team leader.

​Being a BA can be composed of anything from talking to people about a brand, running a game at a blueprint, handing out premiums, registering guests on IPads, so on. The tasks differ with each client and event.

​A Product specialist is a person who is trained to be an expert on a client’s specific product or line of products. Product specialist can be someone who is trained to know the ins and outs of a car model, a line of drink products, or just about anything.

Product Specialists are more trained than BA’s and they are essentially a tier above BAs. During an event, a BA would pull customers into the blueprint to chat with them and to jumpstart the initial conversation (peak the prospective customers curiosity and interest) but when the prospective consumer has more questions, a Product Specialist steps in.
 
Here is an example to illustrate the difference:
​
There is a fan-fest in the parking lot to a popular sporting venue. Car companies, insurance companies, and a popular food chain have blueprints within the fan fest. One of the car companies has its line of new summer cars and trucks. BA’s are handing out sunglasses with the car company’s name on it. A prospective customer comes up to the 

​A BA who works a product demo is hired to show consumers how a product is demonstrated, how it works, and its features. For an example, that could be a BA showing off how an appliance or technology works.

​Some recruiters and job postings use the word product demo and food sampling interchangeably. A product demo could also be a BA showing how a drink mix is made. 

A food or drink sampling or tasting is usually held at a grocery store, market, or mall. A food handler (or BA) may be serving samples of a food or drink product in order to boost brand awareness. This usually occurs when a company introduces a new flavor of product or a new line.

​This is most common in locations like BJ’s Wholesale club, Costco, Trader Joe’s, etc. There are almost always coupons to go along with the tasting. Sometimes you may need a food handler’s permit or ServSafe certification, depending on the brand and event and your role.

If you are working with foods such as perishables, you are more likely to need a permit or certification. I highly recommend getting your ServSafe certification. It costs $15 and it’s an easy online video course and test. 

Alcohol samplings/tastings are basically the same as food samplings but with a few minor changes.

 One, you have to be 21+. No, ifs, ands, or buts. And, if an agency staffs you for an alcohol promotion and you’re under 21, it’s most likely a mistake. Never work an alcohol promotion if you are under 21. It could be jeopardizing to an employer, the event hosting the tasting, and yourself.

Like food samplings, you may need to be TIPS certified for the event if you are serving alcohol. Sometimes if you are just selling bottles or pouring cups at a sampling, you don’t need a certification.
​
Most samplings are hosted at liquor stores and have shorter hours than other BA jobs (but usually pay better). 

​An event registration manager (or model) is the person you see with the iPad or registration sheet at an event. Some events have kiosks for consumers to register to play games or receive more information about products or services and some events have models/BA’s with IPad or sheets to register guests manually.

​An example would be an event registration manager registering consumers to play a game at the blueprint. They may need to provide a name, email, phone, or other demographic information in order to enter the blueprint.
 
Another example of an event registration manager is a customer appreciation day at a dealership. I’ve worked a bunch of these events and I personally love them! This is when a customer receives a mail-in to come into the dealership and see the deals/financing options with their car (or trading in their car). Coming to the registration desk and registering allows a customer to receive a free gift card, no matter if they buy a car or not!

​A tradeshow model is a model that stands by a booth at a tradeshow. They try to pull attendees into the booth or blueprint. They are usually briefed with information about the brand, brand messages, talking points, etc., but like a BA to a specialist, a tradeshow model pulls attendees in for specialists. Some tradeshows have restrictions on how far a model can go outside of a booth to promote the brand. Speak to the onsite contact and make sure you know the restrictions or the client can be in trouble with the tradeshow coordinators. 

I don’t think BA work can get any easier than being a greeter. A greeter greets attendees when they enter an event. They smile, say hello, maybe hand out a map or give directions. Sometimes they direct guests to complimentary drinks or products. Sometimes a greeter says “welcome to ­­­____whatever event____ presented by ____whatever brand___”.
​
It’s very simple work BUT it’s very impactful. You’re the first person attendees see. If you’re rude, cold, or unprofessional, that’s the first impression of the entire event!!! You’ve got one chance to make sure the entire event appears welcoming and friendly. 

There are other jobs that lineup with the BA world but they're a little different than the ones above. Here are some other examples of work you may want to try out. 

A backup, or onsite backup, is a person who is hired at a flat rate to come to a blueprint. They are hired just in case the originally schedule team of BAs cannot make the event. With car troubles, sickness, etc, agencies have to prepare for the worst! If a backup isn't needed, they're paid and sent home for the day. But, if they are needed, they don't receive the flat rate and instead receive the hourly rate and work the event in place of who dropped out. 

Some blueprints are set up when BA's arrive. Sometimes you have to help set them up or break them down. But,if the blueprint is complex, recruiters might hire specifically a labor team to tackle the breakdown and set up of a blueprint. 

Labor teams are predominately male (job postings almost always specifically ask for strong men). This can be a very quick and painless job for those who'd rather set up and take down an event than be a social butterfly BA during the event.

You've seen them outside of wireless carrier businesses, sandwich shops, and car washes. Yes, sign spinners! Some recruiters specifically hire people to spin signs for blocks of times for promotions. It's a good alternative job for someone who would rather work smaller events and who are on the shyer/less talkative side. 

If you're theatrical and love making kids' dreams come true, mascot work might be up your alley! These jobs are great for Disney dreamers and former drama kids. The costumes can be tricky but the clients are usually incredibly understanding on how much effort it takes to be a great mascot. Know your rights as a mascot first (times in costume, times on break, times out of costume, etc). Mascots can be hired for larger events like parades, parties, malls, conferences, sporting games, etc. 

In addition, you may want to be a "Handler" which is essentially the body-guard/voice of the mascot! 

Now that you know there are TONS of options outside of being a BA, what do you want to do?

Stay tuned for the third blog installment...

I am regularly asked, “how do you become a B.A.? What are some tips and tricks? How do you start?”.

​I’ll be totally honest, I am happy to help others with tips and tricks I’ve gained and learned…BUT…it can be a lot of work responding to everyone who asks. I feel like half my texts, Facebook messages, emails, and Instagram DM’s are questions asking for BA help or fashion show help. It can be incredibly time consuming responding to each individual message. MOSTLY when there isn’t one solid answer on how to get started as a BA.

I’ve decided to create a mini guidebook through my blog to hopefully help others who want to explore the BA work-world.

​Welcome to post 1 of BA Tips & Tricks!

​Most know that I’m a Marketing major. It’s in my blood. Since I was 16, I’ve lived and breathed spreading brand-awareness. I started working as a Social Media Marketer for clubs in my high school (Drama club and literary magazine) which led me to going to college for marketing.
 
When I was a freshman, I did marketing for an event planning company before it blew up in flames. I then moved on to marketing for an IT startup and giving marketing tips and consultations to a photography company, a sailing team, a food delivery program, and a science program. Up until here, I had never been paid for my work, time, or effort.
 
After finishing my first year of college, I applied to a marketing internship at a firm. I was hired and marketed very well-known colleges and universities in the US (colleges ranging from MA, NY, VT, to all the way to CA!). This was my first paid position where I even had my own desk and cubicle. During this summer (2016), I went to a business I knew of and proposed a marketing plan. The owner dug it and I marketed his 3 businesses for over a year.
 
During my second year of college, my work study leveraged my skills and I was hired to market for my school’s sustainability initiative. I marketed throughout the school year and on-and-off with my previous summer client while taking on a fall internship (marketing a coffee chain) and a spring internship (marketing an insurance company). After that academic year ended, I took on 2 new clients (briefly a party rental company as well as an Italian chain I love and still market for).
​
At this time, I became curious about BA work. I started to Google and ask questions and took my first BA job in May of 2017. I had no idea how to start but I wanted to explore different work options while sticking to working in marketing. I wanted to gain more skills and insights from different types of marketing, outside of social media marketing. Plus, I wanted to have fun while working! (Which seems rare).
 
From May to September, I have worked for 27 different brands. I’ve learned a lot in the past few months and I’m ready to pass on my experiences in order to help others with their own journeys through BA work!

So, you read my background and you're still not bored? You're still here? Are you ready to be school'd? It's time to lay down the basics! 

​A BA is a Brand Ambassador.
This word is interchangeable with Promotional Model or Brand Representative. They are the people or person you may see at an event wearing a company’s shirt or logo. You may see them handing out free promotional items or telling you about the services or a brand.
BAs are paid to be the spitting image of a client. They are being paid to be happy, cheerful, informative, and willing. They are instructed to hand out premiums, fliers, or greet guests. They are handpicked by an agency or recruiter then sent to a client for review. It can be a process to be hired based on the event and client.
 
As previously stated, a Brand Ambassador acts as a representative for a client and represents the client in a positive manner.  But what is a client?

​A client is a brand/company/ corporation who wants to expand their brand awareness. A client may be an automotive company, a line of food products, a company that sells a service, so on! A client is interchangeable term with a company that is hiring to get the word out about their company in a fun and engaging way. The client hires an agency or recruiter to staff an activation with brand ambassadors in order to spread brand awareness.
 
Brand awareness is simply how well the common person recognizes (has awareness) of a company or brand.  A client may expand their brand awareness through a campaign that has a blueprint at a larger event. This usually occurs in a fun and engaging way. An example of a blueprint would be a booth or section at a sports game which promotes the brand (such as a free game sponsored by _x_ brand or company).

The act of getting BAs together at a blueprint and working is called an activation.  It’s also the act of a team of BA’s working to promote brand awareness of a brand. A successful activation would be when a blueprint is successful: more people are aware of the brand through coming by the blueprint, premiums are handed out, and there are more prospective consumers.

Premiums are another word for promotional items given out during an activation and prospective consumers are consumers who are now more inclined to being a loyal consumer. 

So, you've got the basics down? You know the terminology? These terms are used on site of an activation so make sure you are familiar with these words:

• BA
• Client
• Brand awareness
• Blueprint
• Activation
• Premiums
• Prospective consumer 

Now that you've got the terms down, you're ready for part 2: 
Types of Work and The Differences 

Tips and tricks to be continued... 

​Who am I?  What do I want to do? Who do I want to become? I'm too young for an existential crisis, or am I?

This has been a very difficult time in my life.

Change: people leaving, coming and going. New tasks and expectations. Growth as well as self-dwindling. It is beyond difficult to stay motivated when it feels like meaning is lost.

When seeking guidance, support, and empathy from the adults and friends in my life, I have learned the majority of us are all suffering with our own internal and external issues. As I try to solve my own issues and find inner peace, I extend my own actions and suggestions to you, with the hope I can help others who feel some sort of darkness in their own lives.

Our minds save and destroy ourselves. We self-sabotage ourselves. We build ourselves up. We are the only force truly responsible for our own happiness, no matter how difficult it is to find our own happiness. So how to we save ourselves from ourselves?

 Remind yourself of who you are and your capabilities.

I am 19. I was just in high school. But, I removed that thought from my mind. I force myself to focus on my field; to push and push and push to become more educated and experienced, leaving no room for life outside of that. I removed the thought that I am a kid, that I am always a professional. But this is self destructive.

​I am on the track of reminding myself daily that I can make mistakes, life does not need to be only focused on my career, I can be happy without obsessing over my career. My fears are that I will never be a successful professional in my field and I will never have the career that I desire, but these fears cripple my happiness. Every day I will remind myself that my fears cannot dictate my happiness and actions. Every day I will remind myself that I am worthy of happiness, non-busy days, calmness, and freedom outside of my career and career goals. 

Remind yourself that you are only human and you can only push yourself so far.

As previously stated, my fears feel as if they cripple me,leading to anxiety, worry, and panic. A counselor gave me a wonderful piece of advice I must share.

Every day, for at least 10 minutes, go away on vacation. Shut off your cell phone and your mind. Set a timer for at least 10 minutes, sit, and breathe deeply. Visualize a place you would like to be; a previous vacation, a place you hope to visit someday, your happy spot. Focus deeply on hiking, the sand in between your toes, water rushing upon you, the crisp autumn breeze. Be there undoubtedly, and be there alone. Don't allow yourself to be distracted by tasks, worries, and anxiety. Enjoy your vacation and your deep breathing.

When the timer ticks and you are relocated from your vacation, continue the breathing and the mindset. You will appear open, welcoming, and friendly to others. 

I despise this phrase: "focus on the positive". But, it's true. If negativity swarms your life, you will sink. I feel this deeply now. As I attend a university I feel as bleak, glum, and depressing, this notion is making all aspects of my life feel the same. Focusing on the beauty and little things are helping me find the positive person I have lost. 

Trying new things, getting out there, leaving the house... it can feel like the heaviest weight. It can feel impossible.

Doing so can help alleviate the negativity. I am pushing myself to do things I am not prone to doing, like going to the school hockey game with a new group of friends, going on a mini road trip to a far away mall, and planning a Karaoke night with old friends. I am pushing myself to meet new friends and being open to meeting new people.  I am pushing myself to reconnect with old friends and reestablish the bond.

​ Doing all of these things is pushing the darkness out of my life.

Go outside what you know. Try things that may be different or strange.

Try a new hobby
Meet a version of yourself that has been hidden. Try a new hobby. Painting, drawing, singing, perhaps something expressive. I am currently trying coloring and photography. I am terrible, absolutely horrible at coloring and drawing; but that's okay. It feels good to try something new and odd.

Start a collection.
I am now beginning a pin and button collection. Why? I tell myself for fashion. In reality? It feels like a new scavenger hunt and an exciting and fresh adventure. Don't hoard but collecting something like stamps, magnets, records or something else may be the new adventure needed.

Enlighten yourself. Allow yourself to grow. Move forward by learning. Find a new topic you'd like to learn more about. Feed your mind and curiosity by opening it up through learning. Perhaps learn a new instrument or something like embroidery or crochet. Perhaps take classes, watch documentaries, listen to podcasts. 

I am allowing myself to learn more about sustainability by classes, films, discussions, conferences and more. I highly recommend watching Before the Flood while it's free online.

Escape the old. Don't be haunted. Nostalgia is deadly, beautiful, but deadly.

• Try a new perfume and avoid the haunting of memories.
• Don't let sadness and memories sneak up on you; try a new artist, genre, band, or group.
• Explore your pallet; be adventerous with food!
• Let your mind evolve; read a new book, story, or article you've been putting off
• Need to escape your social media? Try a new platform. I have been diving into Tumblr recently.

We all procrastinate; it's what makes us human. Gain a feeling of accomplishment by doing something you've been putting off. Maybe you need to reorganize your place or something similar. For me, I've been putting off applying for my passport and I FINALLY did it. It feels good. A little pat on the back.

It's your time, no one else's. Give it a shot, focus on you.

• Create and strive towards new and old goals
• Focus on your looks, if you wanna. Maybe try new makeup, get a haircut, try a new style, explore yourself.
  
• Not a force, but sometimes going to the gym is a great way to focus on you. It's the little things, like walking on the treadmill for an hour and not giving up, even when the incline is killin'.
  
• Read for pleasure. Pick up a book you've been curious about but "haven't had the time". IT'S YOUR TIME NOW! JUMP IN!
  
• Blast music and sing and dance (even if you suck). Throw the speakers on or your earbuds. Rock out, shamelessly! Put on upbeat music to make you feel upbeat! 

Somewhere on this journey, I lost pieces of myself that I used to value. I used to write songs; I had books filled with chords and lyrics. I used to write poems; I had several thick leather-bound journals filled with poetry. I used to write plays; two of mine were copywritten and directed. I used to perform music; but that part of  me hasn't been on stage in years.

Revisiting old interests helps me find myself. I am returning to guitar and performing, I will be updating my YouTube regularly. I will be returning to writing, through journaling and blogging.  Revisiting the aspects of myself used to like is helping me find who I am.

We are often so consumed in our lives, we forget about the serenity and peace nature can bring. Explore. Take drives. Go on nature walks. photograph nature, let nature bring you to ease. Nature brings realizations to light. 

You are worthy of love, peace, calmness, and joy. Don't neglect yourself, don't reject these things. Go easy on yourself. Treat yourself like how your loved ones treat you.

At the end of the day, you have to do things with yourself in mind. Don't do things to please others, you're the one who must live with your actions and decisions. Don't do things to impress others or to win others over.

Take a Break from Negativity
However you interpret this, do it. Cut negative people off. Leave the things that cause you stress and panic. If work is no longer making you happy, find a new job. Escape the distress and question, "is this negativity worth it?"

The title says it all. The future isn't promised. We could be dead tomorrow. Now, don't get paranoid or sad over this; feel empowered. We have to treat every day like it's our last. Be happy, move forward, and think of this:

If today was my last day, how would I want to be remembered? Be kindhearted, open, positive. Compliment others for no reason. Smile often, Laugh loudly. Put good out into this world.

​No matter how dark these days are, no matter how heavy they feel, we can create the light we need. 

Thank you to everyone who has been helping me through this difficult time. Thank you to my family, friends, professors, and an endless list of names.

On October 6, 2016, I had the pleasure of hearing Mitch Albom speak at the University of Massachusetts Dartmouth. He presented a lecture titled “Giving is Living” and spoke about the significance of giving back to others. His lecture was passionate, raw, authentic and unforgettable. ​

Mitch Albom is a man of many trades; he is a best selling author, a sports journalist and broadcaster, and even a playwright and screenwriter. He is best known for the universally adored book, Tuesdays with Morrie. Tuesdays with Morrie is embedded in school systems everywhere and the themes of love, death, acceptance, friendship, and forgiving makes the story a modern-day classic.  He has also written  Five People You Meet In Heaven, For One More Day, Have A Little Faith, and The Time Keeper. His two most recent books are First Phone Call From Heaven and Magic Strings of Frankie Presto. 

Aside from the big heart Mitch displays in all of his books, his selflessness and compassion is present in his personal life. ​

Mitch Albom founded S.A.Y. Detroit (Super All Year) which is a charity that provides the basic human necessities so many people lack. Food, shelter, medical attention, and education is provided to those in need

Outside of the United States, he founded The Have Faith Haiti Mission. The Have Faith Haiti Mission provides shelter, food, education, and medical treatment to children who are abandoned. Giving children love, care, and security allows them to develop and grow.

Before I moved into my new school, I read online Mitch was coming to speak and I was THRILLED. I bought my ticket the first day I could. 

During his lecture, I was seeking the enlightenment of what is Albom’s work. I wanted to learn more on how to have a fulfilling and meaningful life.  I was even seeking closure and further information about Morrie. Albom delivered; giving background on how he met Morrie and the smaller details that made him and Morrie’s friendship so strong and unique.

Nerdy me, of course, brought a journal to note the points Mitch made that emotionally moved me. I want to share some with you.

One of the points that stuck with me was Mitch’s comment on Giving is Living. He stated that when a plane is going down, passengers contact their loved ones and say “I love you”. They’re giving them their love. They don’t ask for anything in return. Doing good for others is what makes us happy and fulfilled.

Mitch told a heartbreaking and beautiful story about the orphanage in Haiti he started. Parents or care givers who cannot take care of their children bring them there. While the child is meeting the other children, the parents or care giver quietly slips off while the child is occupied. When the child looks frantically around for the person, the other children comfort them and welcome them. The visualization of one child putting an arm around another to comfort them in a painful occurrence they have all dealt with moved me.

Mitch also told the story of Chica, an orphan from Haiti. After being unable to receive the proper medical care in Haiti, Mitch took her back to the United States. The love and compassion described and the bond presented moved the audience to tears. I cannot replicate Mitch's story but I will never forget it. 

“Albom connects intellect with emotion” - Rev Dr. Robert Lawrence 
(why you should read his work)

“The world cannot cater to one person” - Mitch 

“When you get to where I am, and you will, these won't matter” - Morrie
(Morrie to Mitch on materialistic lifestyles)
​
Mitch: “How do you keep from envying youth?”
Morrie: “Age isn’t a competition. Inside me is every age I’ve ever been”
Morrie: “You should be envious of me, I’ve got 40 years on you”

 "You have a voice. You have to use it. You have a voice, do something”
Morrie to Mitch

“I’ll make it to you. You talk, I’ll listen” - Morrie

“Death ends a life, not a relationship” - Mitch

“One thing you have is that voice. It makes you, you” - Morrie

“Follow your heart. It will never leave you astray” - Morrie

The night ended, the audience moved to tears, and with sore feet, I patiently waited in line to meet Mitch. I had mere seconds with him but his kindness and sense of welcoming was unforgettable. I was so glad that he was as excited to meet his fans as we were to meet him. He took the time to meet every person, even when the line continued to grow. He later responded to my Instagram photo and thanked me for coming to hear him speak.

Mitch Albom has been inspiring me since I first read his work and attending a lecture and meeting my inspiration was one of the best nights of my life. 

Thank you Mitch for continuing to move people and inspire us all. Thank you University of Massachusetts Dartmouth for hosting this lecture.

After the lecture, I joined Food Not Bombs Providence. I am now pursuing helping to fight hunger in areas with issues of homelessness and hunger.

To purchase books, donate to his organization, or to learn more
Visit  www.mitchalbom.com