Have you ever seen the three-minute and twenty-two second video called “The Scarecrow”? With over 16 million views, I wouldn’t be surprised if you have. But, if you haven’t, click here: https://www.youtube.com/watch?v=lUtnas5ScSE
A Brief Synopsis
The short film stars a scarecrow who lives in a bleak, unhopeful industrial society. The scarecrow works at a disturbing factory, painted with a farm on the outside. The scarecrow witnesses the unnaturalness of the food service industry, the mistreatment of cows and chickens, and the unknowingness of the consumer. As a haunting and eerie remake of the song “Pure Imagination” from Willy Wonka and the Chocolate Factory plays, the scarecrow continues his day in a polluted world. Then, he returns to his home (which is the only location with grass and outside of the city). The music shifts to a hopeful tone as he begins to gather fresh vegetables and cooks naturally. He returns to the city with his fresh, non-GMO, organic food and begins to sell alongside the factories. Once trapped in the system of controlled by the unnatural and harmful factories, the scarecrow takes the first step in breaking the cycle and moving towards change. This short film personifies what happens in OUR world.
Chipotle? No sir…
Yes! Yes! Yes! This beautiful, emotional, authentic film was an online only Chipotle commercial. This video was one of the initial changes in Chipotle’s rebranding circa 2013. Chipotle boldly stated, ‘WE are the scarecrow and WE are going to change how you see and experience food. WE are going to change the system and go back to natural agriculture and farming. WE won’t be fooled into eating ‘Beef-ish’ food and being blind to where our food comes from’. Chipotle was going to break the system of GMO’s, fast-food, and animal abuse within factories.
But what happened?
Chipotle was supposed to be the force to revolutionize the food industry. Chipotle was supposed to bring us back to natural eating, not fast food junk. But E-Coli happened, the scandal, the lack of trust and support with consumers. Chipotle, in my opinion, handled the situation with courage and respect through never denying the facts and facing it head on in such a professional manner. But after such a scandal, the name Chipotle is tainted with the thought of E-Coli and the scarecrow message had faded.
We are the scarecrow
As the world becomes littered with factory fast food, GMO’s, and unnatural junk, we must think to ourselves. What do we want? Do we want to be blindsided and force-fed GMO’s and other unnatural lab junk? Do we want to continue being lab rats? We can stop the cycle; we can be the scarecrow. Chipotle is the only company that will admit the food industry is a disturbing, unnatural, and harmful industry we blindly take part in. Chipotle should have started the movement to a healthier, natural, REAL chain of restaurants. But E-Coli stopped the scarecrow and hindered the Chipotle name. But…We can be the scarecrow; we can stop the madness. Whether you eat at Chipotle or not, we must stay inspired by the scarecrow and begin a movement.
WE ARE THE SCARECROW.
Good evening, visitors!
I am a member of the Green Navigators; a group of students at the University of Massachusetts Dartmouth who educate the community on how to be more sustainable.
Some of you may be asking, “what is sustainability” and “why should we care”?
Let me break it down for you!
As defined by Dictionary.com, Sustainability is “Environmental Science. the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance”.
So what does that mean?
Essentially, we’re living on a finite planet with finite resources. We’re consuming our resources at a deadly rate. We are growing too quickly in population and our resources cannot keep up. Therefore, we need to make our resources last.
So, how do you be more sustainable?
Most people think being sustainable is an enormous lifestyle change, but small steps can lead to a bigger, better impact and YOU being more sustainable! Here are some helpful and fun tips directly from the Green Navigators to help you make better and greener choices.
Slash the Trash
Plastic water bottles aren't the only thing you can recycle! Paper, plastic, cardboard, Aluminum and even glass can be recycled. Find the recycling bins among your community and choose to reduce, reuse, and recycle. An example of this is the company Thread. Thread takes plastic bottles and repurposes them into fabric which can be used as sustainable fashion.
Why is recycling important?
Do you know of the Great Pacific Garbage Patch? In the ocean, there is a GIANT patch of plastic and chemical waste floating. Debris combined with the currents formed this wasteland. Marine life is found dead with plastic and waste in their bellies due to consumption of said plastic, whether from the patch or from coastal pollution. Recycling can help limit the pollution and reuse materials such as plastic for good, rather than harm.
Limit Your Minutes
Clean water is a finite resource. Showering and washing your hands can lead to gallons of water wasted. When brushing your teeth, don’t let the water run in between. Shut it off and use when necessary. When showering, play music on your phone or radio or sing to time your shower length in order to not waste water.
You heard it here, singing in the shower can help you be more sustainable! So sing at the top of your lungs, you shower superstar.
Be Bold, Go Cold
Washing your clothes can be a waste of energy and water. Using the "Brights" setting washes your clothes in cold water which uses less energy than washing in another setting. Hot water takes more energy and resources when washing and the bright setting is a more sustainable choice.
Don’t forget; choose to wash full loads in order to be more sustainable! And, it’s better for your pocket; mostly if you’re a college kid who pays for laundry!
Reduce the Juice
Reduce your energy use! Often times, we leave phone chargers in the wall when we leave, DVD players on even though we haven’t put a DVD in for months, and lights on when the sun is shining.
Turn off or unplug electronics and devices you're not using. When you leave your home, unplug and shut off electronics, too. This simple task helps us to not waste energy!
The Wrap Up
As previously stated, we live on a finite planet. WE won’t live forever, but, we will have ancestors that will be forced to face the devastating effects of a planet with a lack of resources if we don’t put in effort now.
I hope this blog post has sparked your interest in sustainability and has educated you on the quick and easy ways to make your life more sustainability.
Keep it Green!
Hello, friends! I applied for the Umass Dartmouth Dream Scholarship. The scholarship requires students to write about their dream, how they will achieve it, and how the scholarship will help. Below, I have listed my essay. Enjoy!
The Dream Scholarship Essay - Samantha Gottlich
Neon platform shoes, bedazzled feather boas, gaudy jewelry; if you asked six-year-old me “what do you want to be when you grow up”, the answer was clear. I wanted to be in fashion. In high school, I was known for my towering high heels, voted “Best Dressed” in our yearbook, and the paper wrote articles stating “Gottlich: Dressed to Express”. But there was one issue that kept me from sprinting into the world of professional runway modeling. “Too fat. Too short.” For years, I tried to decipher who created the rules and regulations on what was considered beautiful and acceptable. As junior year began, I started my initial marketing positions and I envisioned my future. I dreamt of being a key asset to a marketing team of a company that produces campaigns that empower men and women to embrace their appearances while selling great products.
As a society, we are constantly engrossed and influenced by advertising. I want to produce advertising that shows consumers everyone is beautiful, no exceptions. A dream like this is not too far off, companies such as Aerie has ditched airbrush in their advertisements. I believe advertisement can change towards including heavier bodies, frequently including Muslim and Indian women, and showing handicap consumers as the “new norm”. I believe in my dream of revolutionizing the advertising industry because I believe everyone is beautiful and seeing advertising that are more diverse will make society less judgmental and more accepting. People will be happier and full of self-love and eating disorders will lessen if they see that they are accepted and loved. Representation matters and advertising is everywhere.
I have been pushing myself to work in professional marketing settings and internships since high school due to my dream. Currently, I run a Facebook page titled “Beyoutiful – the Positive Campaign” and I will continue to spread the body positive and self-love through images and videos. I will continue moving up the latter in marketing through more positions and internships until the day I can begin my career. From there, I will push and create advertising campaigns that have models and actors that are diverse. I will continue fighting to produce and air campaigns that are inclusive until the day news outlets and people alike are praising the company’s bold campaigns.
The scholarship will help me achieve my dream more than I can say in 500 words. I am a first generation college student and I had to leave my previous school due to not being able to afford it after the price rise. I thought my dreams were done until I found Umass Dartmouth. The scholarship will allow me to continue learning which will allow me to continue working in marketing which will allow me to someday reach my dream of revolutionizing the advertising industry. I am passionate and I adore learning, marketing, and positively influencing others. If I am given this scholarship, someday soon the advertising industry will flip and a radical body positive revolution will begin!
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